WPL Speed Queen
Amol Muzumdar
Head Coach, India
BCCI / WPLT20 Case Study • National Execution Partner
WPL Speed Queen India’s Women Pace Talent Hunt
A national-scale cricket case study led by Pro Corporate League — combining strategy, digital infrastructure, outreach, AI-assisted screening workflows and on-ground execution across India.
28 Cities13,000+ Registrations7,500+ Trials40-Day ExecutionMumbai Finale
Case Study Overview
A national cricket program delivered with structure, speed and credibility.
WPL Speed Queen brought aspiring women pace bowlers into a structured discovery pathway through digital registrations, city-level outreach, academy engagement, trial operations and final-stage national recognition.
Why this case study matters
This project highlights how structured planning, digital systems and on-ground execution can come together to deliver a national-scale cricket program.
National-scale women’s cricket activation across multiple city markets.
Digital registration connected with verified on-ground participation.
AI-assisted screening workflows supported by physical trials and cricket review.
A strong case study demonstrating modern sports-tech integration with large-scale cricket execution.
Case Study Flow
Discover. Register. Trial. Recognise.
A modern cricket program succeeds when digital discovery, city-level trust and professional trial delivery move together.
01
Digital Discovery
Public-facing campaign assets and registration journeys created national awareness and participation intent.
02
City Activation
Academies, coaches and regional cricket communities helped convert interest into on-ground attendance.
03
Structured Trials
Participants moved through organised city trials supported by clear communication and operational discipline.
04
National Recognition
The campaign concluded with finalist visibility, winner storytelling and credible national cricket moments.
Impact Snapshot
National-scale participation, delivered with precision.
A concise view of the campaign’s reach, participation and execution scale across India.
28Cities ActivatedMetro and emerging cricket markets connected through a national trial route.
13,000+Registration FootprintDigital and outreach-led interest generated across the campaign ecosystem.
7,500+On-Ground ParticipantsLarge-scale participation through structured physical trials.
40 DaysExecution CycleStrategy, digital journey, outreach, trials and finale delivered in a compressed window.
Exclusive Management Partner
From strategy to execution — the end-to-end delivery layer.
Pro Corporate League served as the exclusive end-to-end management partner, bringing together planning, digital systems, grassroots outreach, city operations and final-stage delivery.
Strategy & Rollout Planning
Campaign architecture, city sequencing, trial route planning and stakeholder-ready execution frameworks.
Microsite & Registration Engine
Digital journey for discovery, registration, participant communication and campaign-level information flow.
National Outreach Network
Academies, coaches, colleges, communities and regional cricket networks activated for participation.
Trial Operations
Participant mapping, on-ground coordination, city-day execution, branding and trial-day management.
AI-Assisted Workflows
Structured screening approach combining digital inputs, talent data and physical validation environments.
Finale & Reporting
National showcase support, impact storytelling, media assets and sponsor-ready case-study documentation.
PCL AI Engine
Powering scalable cricket intelligence.
WPL Speed Queen reflects the growing role of technology in modern cricket — where digital discovery, video inputs and on-ground trials work together to create structured talent pathways.
AI
ENGINE
ENGINE
Video-Based Player ProfilingPlayer journey mapped through video inputs and structured digital profiles.
Speed & Motion TrackingTechnology-enabled tracking for pace, movement and core bowling attributes.
Performance InsightsData-backed performance insights to support transparent and structured talent evaluation.
Coach Review WorkflowDigital intelligence paired with physical trials and cricket evaluator review.
City DashboardsScalable reporting for multi-city operations, participation and outcomes.
Merit-Driven PathwayA stronger model for discovery, shortlisting and cricket ecosystem transparency.
15+ Years Corporate Cricket Legacy
Built on India’s corporate cricket foundation.
Pro Corporate League has spent over 15 years shaping India’s corporate cricket ecosystem — connecting companies, employees, teams, legends, broadcast visibility and competitive formats into a credible sporting platform.
3000+matches delivered
140+corporates engaged
15+years of legacy
24city ecosystem vision
Execution Blueprint
A repeatable model for national cricket programs.
The campaign moved through four disciplined phases, creating a blueprint that now supports PCL’s larger multi-city corporate cricket ecosystem.
01
Concept & Digital Infrastructure
Campaign architecture, microsite journey, registration flow and participant-facing information systems.
02
City Outreach
Academies, colleges, coaches, influencers and regional cricket communities activated city by city.
03
Trial Execution
Participant coordination, on-ground flow, local venue management and structured cricket assessment days.
04
Finale & Impact Storytelling
National finale support, winner showcase, media assets and case-study documentation for stakeholders.
National Trial Footprint
28-city national visibility in a compressed campaign cycle.
Readable on desktop and horizontally scrollable on mobile for a clean public case-study experience.
WPL Speed Queen Trial Route5 Jan 2026 – 30 Jan 2026 • Mumbai finale: 2 Feb 2026
| Day | Date | City | Campaign Role |
|---|---|---|---|
| Day 1 | 05 Jan | Delhi | North India launch market |
| Day 2 | 06 Jan | Ghaziabad | NCR academy network |
| Day 3 | 07 Jan | Noida | NCR outreach continuation |
| Day 4 | 08 Jan | Gurgaon | Corporate + academy market |
| Day 5 | 09 Jan | Meerut | Tier-2 cricket belt |
| Day 6 | 10 Jan | Jaipur | Rajasthan activation |
| Day 7 | 11 Jan | Delhi | Second NCR touchpoint |
| Day 8 | 12 Jan | Lucknow | UP capital trial |
| Day 9 | 13 Jan | Kanpur | UP cricket market |
| Day 10 | 14 Jan | Varanasi | Eastern UP activation |
| Day 11 | 15 Jan | Prayagraj | UP talent belt |
| Day 12 | 16 Jan | Agra | Western UP market |
| Day 13 | 17 Jan | Vadodara | Gujarat activation |
| Day 14 | 18 Jan | Indore | MP cricket hub |
| Day 15 | 19 Jan | Rajkot | Gujarat cricket city |
| Day 16 | 20 Jan | Ahmedabad | Gujarat metro market |
| Day 17 | 21 Jan | Haridwar | Uttarakhand outreach |
| Day 18 | 22 Jan | Bengaluru | South India launch |
| Day 19 | 23 Jan | Bengaluru | Second Bengaluru trial |
| Day 20 | 24 Jan | Mysuru / Mangalore | Karnataka expansion |
| Day 21 | 25 Jan | Kolkata | East India market |
| Day 22 | 26 Jan | Mumbai / Patna | West + East activation |
| Day 23 | 27 Jan | Pune / Indore / Howrah | Multi-city sprint |
| Day 24 | 28 Jan | Surat / Banasthali | Gujarat + Rajasthan network |
| Day 25 | 29 Jan | Nagpur / Siliguri / Patiala | Multi-region trial day |
| Day 26 | 30 Jan | Mumbai / Bengaluru | Final trial closure |
Cricket Credibility
Recognised cricket faces strengthened the campaign trust.
Use these public-facing assets as credibility markers for the case study without overloading the page with internal execution detail.
WPL Speed Queen
Anjum Chopra
Former India Captain
WPL Speed Queen
Diana Edulji
Former India Captain
40-Day Execution Proof
Every layer of the campaign, captured visually.
This case study brings back the complete execution story — media coverage, social engagement, city branding, on-ground trials, national finale, winners at the WPL Final and gratification moments.
Social Media Engagement
Digital attention that supported national participation.
The campaign used social content and digital amplification to create awareness, drive participation and keep the national talent hunt visible across cricket communities.
Social amplification Digital-first reach
Social Media Engagement
Media Coverage
Public visibility for a national women’s cricket initiative.
Media coverage strengthened the credibility of the program and helped communicate the scale of the talent hunt beyond trial venues.
28 Cities | On-Ground Branding
Consistent campaign identity across India.
Branding across city trials created strong visibility for the campaign, giving participants, coaches and local cricket communities a unified national experience.
National Finale • Mumbai
National Finale - Mumbai
The campaign moved from city trials to a national showcase.
The Mumbai finale brought the talent hunt journey together with recognised cricket names and a premium closing environment.
- Anjum Chopra, Diana Edulji, Sushma Verma and Surbhi Vaid joined for the fireside chat.
- Abey Kuruvilla and Amol Muzumdar joined the closing ceremony.
- The finale created a strong bridge between grassroots participation and national cricket visibility.
Winners & WPL Final
Finalists, winners and the 5 Feb 2026 WPL Final glimpse.
The winners section is now merged with the national finale journey, showing how selected Speed Queen winners became part of the WPL Final showcase.
Winner Showcase
From nationwide trials to final-stage recognition.
The winner journey completes the campaign story — awareness, registration, city trials, final shortlisting, finale visibility and recognition.
This section is important for sponsors and corporates because it shows not only participation scale, but also celebration, recognition and brand recall.
Gratification & Brand Recall
Recognition moments that made the campaign memorable.
Gratification was a critical part of the campaign experience, creating strong emotional recall for athletes and visible branding moments for stakeholders.
- Participant recognition and winner moments.
- Premium photo opportunities for media, sponsors and campaign storytelling.
- High-value brand touchpoints beyond the trial ground.
Complete Visual Record
Media, coaches, branding, finale and winner moments.
A compact visual wall ensures the page still showcases the depth of assets created during the campaign.
From Talent Hunt to Corporate Cricket at Scale
CorporateKaWorldCup — the next evolution of PCL’s ecosystem.
The execution model demonstrated through WPL Speed Queen now extends into PCL’s structured multi-city corporate cricket ecosystem — connecting companies, employees, teams and competitive formats through technology-led participation.
24-City Corporate Cricket Platform
A structured city-by-city ecosystem designed for national corporate participation and local sporting identity.
Nationwide Corporate Participation
A scalable model designed to bring organisations across India into a structured cricket ecosystem.
AI-Driven Player & Team Insights
PCL AI Engine adds a data and intelligence layer to player profiling, team readiness and league storytelling.
Structured League Formats
Multi-format cricket journeys that create more playing opportunities and richer sponsor visibility.
Broadcast-Level Presentation
A premium storytelling approach for players, corporates, sponsors, legends and city audiences.
Brand & Ecosystem Integration
A platform where participation, media, digital content and on-ground experiences come together.
Join the next phase of India’s corporate cricket ecosystem.
From national talent programs to structured corporate leagues, Pro Corporate League continues to expand how cricket is experienced across India.